This is a guest post by Julie Gebhardt.
When I joined Instagram two years ago, I had no idea what a hashtag was, or why I would want to use one. Now my nickname is Queen of tags and I will tell you why I think they are so fun, and how to use them yourself.
The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is partly due to not understanding what brand publishing is, and partly because brands simply don’t know how to go about it.
In this article, I am going to give an introduction to the idea of brand publishing: what it means, and what sort of things you need to be considering.
If you’ve fallen in love with Instagram, then welcome on board, as we are huge fans of this photo-sharing app, one which is revolutionising the way we think of images. Many brands have already discovered that Instagram can be a powerful (and strategic) tool to add to their social media roster.
You will likely find that your audience differs depending on social network. Some will have different tastes, and different interests; some will be more or less willing to engage with brands; but one thing that is common among most groups is the love of visual information.
Should writers be participating in social media? While some people are still questioning whether they should, the rest of the world has fallen under social media’s spell. If you were to ask readers how they discovered new titles, what do you think is a more common answer: going to the library, or browsing the Internet? The answer to this alone should have you thinking about starting a Twitter or Facebook account.